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          News: Pelikan Hubs 2017 Locations        
Pelikan’s Hub locations for 2017 are now available on their website.  The data doesn’t reveal any big surprises and many of the same cities that we’ve seen in the past have again emerged as Hub locations.  Others are absent, making room for a few new venues.  Based on the available data, the fourth annual Hubs […]
          Sugar Free launches a web series ‘The Sweet Breakup’ a first of its kind in the food space        


by Shrutee K/DNS


Mumbai, August 2017: Sugar Free, a name synonymous with sugar substitute, is the single largest leader in India in the category. The brand always thrives on innovation as key for its growth and has introduced many variants in the category for the sweet binging yet calorie conscious Indians. As an extension to its innovation drive, the brand has unveiled a new campaign ‘The Sweet Breakup’, a one-of-a-kind 5-part web-series in the food category. The series is conceptualized and executed by Maxus Content, the content solutions arm of Maxus.
Talking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said, “Our vision for “Sugar Free” is to make it the brand of choice for consumers seeking low / no calorie options to lead a healthier life style. Hence to address the myths attached with the usage of Sugar Free as part of one’s daily culinary needs made us conceptualize ‘The Sweet Break Up’.  This web series demonstrates in an authentic way that you can indulge into your favourite dessert guilt-free without compromising on the taste. The 5- city trail as part of the campaign only reaffirmed that any sweet recreated with Sugar Free tastes the same when made with sugar. I believe this was the first time a dessert truck was going around India and hence there was a lot of excitement amongst people wanting to know what’s cooking !”
Pooja Verma, Head - Content, Entertainment and Sports Partnerships at Maxus said, “Maxus believes that changing traditional behaviour among consumers with content, needs a compelling strategy which is driven by insights and fused with creative thought. Showcasing Sugar Free as more than just a sugar substitute via ‘The Sweet Break-Up’ campaign is a prime example of our focus. Sweets have a strong relationship with celebrations in our country. With that insight in mind, we brought our campaign together on the message that enjoying sweets while breaking up with unhealthy calories is a win-win outcome for every foodie. The creative vehicle to deliver that message is our one-of-a-kind series where Chef Kunal Kapur joins famous foodie-duo Rocky & Mayur, in recreating delicious Indian sweets with Sugar Free. Through this content solution, the brand stands to generate extensive and meaningful conversations with viewers who love their sweets.”

This campaign marks the culinary journey of Sugar Free across 5 cities Delhi, Lucknow, Kolkata, Bengaluru and Mumbai, where celebrity chef Kunal Kapur reconstructed 5 different speciality desserts by using Sugar Free products. The brand also had on board the famous foodie duo Rocky and Mayur whose fun banter added to the entertainment element in the web-series. The journey started from Delhi where the chef created the famous Tewari Brother’s Gulaab Jamun followed by Lucknow where Ram Asrey’s famous Malai ki Gilori was made. The truck then headed East to Kolkata where he recreated Balaram Mullick’s Sandesh and then southward to Bangalore where he made a fusion dessert using G Pulla Reddy’s Dharwad Peda and created Dharwad Peda Tiramisu. The final leg of the web series was shot in Mumbai where Chef Kapur added a spin to made Ladu Samrat’s modak and created delicious chocolate modaks. All of these were created using Sugar Free. While the brand has a strong linkage with table top consumptionand pellets as a format, the culinary consumption for powder formats is a gap that needs to be bridged. ‘The Sweet Breakup’ campaign is that step forward by Sugar Free to make consumers aware of the format, its usage and the fact that the taste of the dessert stays as good. What more? One can indulge in sweets now without having to feel guilty.
The Sweet Breakup will be unveiled on-air on youtube.com 18thAugust
About Zydus Wellness Limited: Zydus Wellness Limited is the Consumer products company from the Zydus Group. Zydus group is a pharma major with flagship organization, Cadila Healthcare Limited, a leading pharmaceutical company with significant global presence apart from India. Zydus Wellness has been a pioneer in various categories it operates in. The company focuses on emerging segments and has its DNA of innovations with “Do good benefits” at the core of its business. Zydus Wellness commands leadership in the sugar substitute market, table spreads and the skin care segments. In the sugar substitute market, Sugar Free is a market leader with a market share of 94% and targets health and fitness seekers apart from diabetics.
Nutralite is a market leader in the Fat Spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free. Everyuth is a pioneer in facial cleansing space in India. It enjoys leadership in the scrub and Peel off Mask segments and is amongst the top players in the overall facial cleansing category with strong “Naturals” equity Zydus Wellness Limited is listed on NSE and BSE and has manufacturing locations in Gujarat and Sikkim.
About Maxus:  Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.

Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. Having a talent team of 2,500 people across 55 markets, they are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies.

          Skillsoft and MIT Sloan Management Review Partner To Train Next Generation Business Leaders        

Superior content and Percipio platform help organizations develop the next wave of leaders

 by Shrutee K/DNS

Mumbai August 08, 2017–Skillsoft, the global leader in corporate learning, has partnered with MIT Sloan Management Review (MIT SMR) to curate the journal’s best leadership assets and deliver them to its 40 million users. This key collaboration kicks off a series of new, innovative content partnerships that will empower Skillsoft’s Leadership and Business Skills learners with professional training from the industry’s top experts.

Organizations and their employees can now access this elite catalog of content to enhance professional development, upskill their workforce, and hone individual career paths. Presented through the highly engaging and intuitive Percipio platform, users will be able to access everything from MIT SMR’s general leadership articles, to Frontier articles that focus on the intersection of business management practice with technology, collaborative research reports, as well as webinars and videos. Content will be optimized for all devices and operating systems, and will be accessible via video, audio and written content for varied learner styles and needs.

“Our Leadership content sets us apart from other corporate learning content providers. We provide the most diverse content catalog with an array of learning modalities. More importantly and unique to Skillsoft, we craft thoughtful learning paths and courses for users to follow,” said Bill Donoghue, Executive Chairman of the Skillsoft group. “Our partnership with MIT Sloan Management Review will supplement our own assets and underscore our commitment to building the most respected and up-to-date portfolio of Leadership training available.”

Skillsoft will embed MIT SMR content within its core Business and video collections, and integrate content within its existing Leadership offerings, like Skillsoft Leadership Advantage, Continuous Leadership Journey and Women-in-Action. The partnership between Skillsoft and MIT SMR will provide organizations with engaging, on-demand corporate learning content that will groom, train and inspire management teams through a consumer-like interface (think Netflix or Amazon) that is designed to engage the learner.

“We see a growing need for effective leadership training to address critical skill gaps in today’s organizations and help increase an organization’s ability to develop talent from within,” said Paul Michelman at MIT SMR. “This partnership gives our content a new vehicle for delivery within those organizations that believe training their internal talent is paramount to creating a competitive edge.”

MIT Sloan Management Review is a pre-eminent platform and content leader that bridges the gap between academic research and daily practice. The Review keeps readers in tune with management trends and innovations. MIT SMR articles cover a wide range of topics relevant to management with a focus on areas such as Data & Analytics, Digital, Global, Innovation, Leadership, Marketing, Operations, Social Business, Strategies and Sustainability. For decades, MIT SMR has been a forum for business-management innovators from around the world to present their ideas and research.

About Skillsoft : Skillsoft is the global leader in corporate learning, providing the most engaging learner experience and high-quality content. We are trusted by the world's leading organizations, including 65 percent of the Fortune 500. Our mission is to build beautiful technology and engaging content that drives business impact for today’s modern enterprise. Our 150,000+ multi-modal courses, videos, books and micro-learning modules are accessed more than 130 million times every month, in 160 countries and 29 languages. With 100% secure cloud access, from any device, whenever, wherever. www.skillsoft.com

          SSB Retail India launches two more Specialty Malls        

by Shrutee K/DNS
Hyderabad, 4th August 2017: SSB Group is a leading structural galvanizing company which is in a retail sector mall in Hyderabad.

The SSB World Shopping Mall has come up with a two brand ‘Alpine’- the supermarket and ‘Casabene’- the furniture mall. Casabene has its branches in Kolkata, Hyderabad and is now launching 2 more new branches in Hyderabad.

The company has diversified into retailing. The 3rd retailing space at Chakripuram  is 7000 sq. ft which has a combination of Alpine Super Market & Casabene Furnitures. The 4th retailing space at North Kamalanager ECIL is 2000 sq. ft which also has a combination of Alpine Super Market & Casabene Furnitures.
The retail industry is very competitive; in order to give extra mileage SSB is having its own manufacturing facilities. They believe in delivering excellent quality products with customer satisfaction. The Chief Guest for the event will be honourable Smt. Pajjuri Pavani Manipal Reddy (Corporator) for A S Rao Nagar Division, SSB Directors - Y Sharath Babu & Ajay Kumar Singh and Chairman - Ramakanth Singh. Mr Ajay Kumar Singh & Mr Sarath Babu - Directors, of SSB believes in giving good lifestyle supplies at competitive prices.
 
The retailing product will be: Supermarket/Furniture/Home Décor/Home Accessories/Home related products

USP: Exclusively designed/Concept selling/Manufacturing Quality Products/Craftsman and Finishing/Free interior advice/Large collection under one roof

The business plan is to diversify and open 10 Branches of Alpine Super Market & Casabene Furniture in the twin cities.

About SSB: SSB is a Turkey service provider, established in August 2013, SSB Structural and Galvanizing Pvt Ltd is an enterprise by two pragmatic visionaries. As an emerging sector, it is present in telecom, power, heavy and general fabrication and infrastructure. It was able to export structural material in the second year of inception. The company has a turnover of 50 crores and it will have 100 crores of turn over year.

          ASIA’S LARGEST FILM MAKING CHALLENGE INDIA FILM PROJECT CALLS FOR ENTRIES        

 
by Shrutee K/DNS 
Mumbai: Asia’s largest content creation festival, India Film Project that encourages people to create video content will enter into its seventh edition this year. India Film Project invites entries from all the film enthusiasts who love making films from across the globe for all their competitive sections with 31st August’2017 as a closing date.

India Film Project which is one of the rare platforms focused at content creation rather than content consumption will be held in Mumbai. Currently a daylong event, India Film Project will be conducted for two days hosting conversations with 50+ celebs, workshops and masterclasses, curated video screenings amongst others. The festival, this year, will be held on 30th September’17 and 1stOctober’17 at NSCI, Worli, and tentatively attended by over 60,000 film enthusiasts from across India.

Participants can enter into the following categories:

The Best of Digital category where participants can enter their already created work under the sections like short films, music videos, ads and brand films, corporate videos, food and travel videos, wedding and celebration videos, animation and motion graphics, web sketches and web series. Best of Digital awards bestows a chance to the content creators to compete with the best ones on the web. This is the first time the best in digital category has been introduced at India Film Project. Currently, there are no other awards and recognitions for digital videos in India.

Poster Redesign Compete in association with The Souled Store that encourages participants to design a movie poster and compete with some of India’s leading designers. The top posters will be exhibited at the festival and even bought by the audience offline and online.

Scriptwriting competition in association with Terribly Tiny Tales

For the first time ever, the festival bring to you a competition between the scripts from across the globe where one can stand a chance to present their story to some of the best scriptwriters of country and get talent recognized. Narrate your story in your own words around the theme “over the edge”.

50 Hour Filmmaking: India Film Project’s flagship competition which will battle it out with more than 30,000 filmmakers from 300+ cities to show your filmmaking skills in a duration of just 50 hours – Sep 15 to Sep 17. Teams can choose any one category to participate – Professional, Amateur or Mobile. The theme will be revealed at the beginning of 50 hours. The Last date to register 14th September’17.


          U Mumba announces sale of tickets for Home Leg of Season 5 of VIVO Pro Kabaddi League         
by Shrutee K/DNS

Mumbai: Hosting their home leg at the Dome @ National Sports Club of India (NSCI), SVP stadium in Mumbai between the 25th and 31st of August 2017, U Mumba announced the start of their sale for tickets and offers on ticketing partner websites paytm.com and insider.in. The home leg will be the fifth of VIVO Pro Kabaddi League, that will extend into the last week of October.  

The VVIP tickets are priced at INR 7,000, while the VIP tickets are priced at INR 5,500. Both the VVIP and VIP tickets include refreshments and the seating surrounds the playing area.

In the General Stand, tickets for Section 2 are available at INR 1,000 and Section 3 and INR 800. U Mumba fans have a lot to cheer about with the team reducing prices of tickets in the General Stands by 25%.

With tickets now available for sale online, fans can avail attractive discounts on Season Passes, Weekend Passes and Weekday Passes.

Season Passes (for all 6 match days) and Weekday Passes (for games on Tuesday, Wednesday and Thursday) are available at a 25% discount.

The Weekend Pass (for games on Friday, Saturday and Sunday) are available at 10% discount.
In an offer exclusive to the student community, students aged under 21 years, are entitled to a 35% discount on Section 3 tickets. These can be purchased online and collected at the Box-Office on displaying their Student ID.
NSCI members can avail a special discount of 10% at the Box Office by displaying their membership cards.
“With 6 games, we’ll have an entire week of Kabaddi in Mumbai city and this is a real treat for our fans, especially given the exciting line-up of matches scheduled. Further, with the Ganesh Festival coinciding with our home leg, we look forward to celebrating the festival together with all our fans,” commented U Sports CEO Supratik Sen.

The Dome @ NSCI, SVP stadium will play host to the extended league for 6 days this season with U Mumba taking on the Jaipur Pink Panthers in the first encounter followed by the Maharashtra Derby on the second night with their weekend ending with a match against Dabang Delhi. Post their Rest Day on Monday, U Mumba will face debutants Gujarat Fortunegiants and Haryana Steelers on Tuesday and Wednesday respectively and close their home leg with a match against the Jaipur Pink Panthers again.

All matches start at 8:00 PM and Gates Open at 6:00 PM on match days.


          Î¤Î¹ Υπάρχει και Ζει Μέσα στο Σπήλαιο της Πεντέλης (εκπληκτικές φωτογραφίες και video)        
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          Î•Ï€Î¹ÏƒÏ„ήμονες Ανακάλυψαν ότι η Ψυχή Δεν Πεθαίνει μετά θάνατο: Ταξιδεύει σε Άλλο Σύμπαν (video)        
Ο συγγραφέας του βιβλίου, ο επιστήμονας Δρ Robert Lanza, που ψηφίστηκε από τους τους NY Times ως ο 3ος πιο σημαντικός εν ζωή επιστήμονας , δεν έχει καμία αμφιβολία ότι κάτι τέτοιο μπορεί να είναι...

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          Î‘ΠΙΣΤΕΥΤΟΣ Ο ΠΑΓΚΑΛΟΣ: Η ΜΑΝΑ ΤΟΥ ΜΕΓΑΛΟΥ ΑΛΕΞΑΝΔΡΟΥ ΗΤΑΝ ΑΛΒΑΝΙΔΑ !        
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          Î— παγκόσμια τάξη απευθύνεται στους Έλληνες – Δείτε όλοι το ΒΙΝΤΕΟ        
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          Î¤Î¿ κράτος μπαίνει στα σπίτια μας με την «ενεργειακή ταυτότητα» - Πώς θα πάρουν τα σπίτια των Ελλήνων        
Του Θεόφραστου Ανδρεόπουλου Έρχεται η απόλυτη παρακολούθηση ακόμα και μέσα στα σπίτια των Ελλήνω και το ακόμα καλύτερο είναι ότι θα την χρηματοδοτήσουν οι ίδιοι οι πολίτες αφού τουλάχιστον 500 ευρώ...

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          Î£ÏÏƒÏƒÏ‰Î¼Î· η Δύση εναντίον της Ελλάδας- Η απόφαση της Αθήνας που προκάλεσε αναταραχή        
Του Ραφαήλ ΑξιώτηΣοκαρισμένο είναι το δυτικό μπλοκ και ειδικά η Ε.Ε. και το ΝΑΤΟ από την απόφαση της Ελλάδας να μην συνυπογράψει την ανακοίνωση περί καταγγελίας παραβιάσεων των ανθρωπίνων δικαιωμάτων...

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          Î‘ΓΝΩΣΤΟ ΑΝΤΙΚΕΙΜΕΝΟ στον «ΠΥΡΓΟ της ΚΟΛΑΣΕΩΣ» στο ΛΟΝΔΙΝΟ (video)        
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          Î“ΙΑΧΒΕ ΚΑΙ YALDABAOTH ΕΙΝΑΙ ΤΟ ΙΔΙΟ ΠΡΟΣΩΠΟ!        
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          Assange: Το μέλλον της ανθρωπότητας απειλείται από προπαγάνδα ελεγχόμενη μέσω Τεχνητής Νοημοσύνης        
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Το να οικειοποιείσαι στοιχεία της κουλτούρας του άλλου στην Αμερική της άγριας πολιτικής ορθότητας λέγεται "culturalappropriation" ÎºÎ±Î¹ οι λίμπεραλ και οι SJWs προσπαθούν να πείσουν τον...

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          Î¤Î¿Ï…ρκικές ταινίες, σήριαλ και Survivor: Πώς η Τουρκία κάνει προπαγάνδα μέσα στην Ελλάδα και διαστρεβλώνει την Ιστορία        
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          Harmonices Mundi        
Ecco qui di seguito il mio contributo alla raccolta Tifiamo asteroide. Cento storie sulla fine catastrofica del governo Letta.

Dai banchi del governo, il Presidente del Consiglio leggeva il discorso di presentazione della finanziaria 2014.

L'emiciclo di Montecitorio era completamente vuoto.

Il nuovo regolamento della Camera, approvato all'unanimità pochi mesi prima, prevedeva solo riunioni in videoconferenza. Gli onorevoli seguivano e votavano da casa, via Intranet, attraverso una rete locale controllata dal Ministero dell'Interno, con notevole risparmio per l'erario.

Il centro di Roma era deserto, recintato: "zona rossa" presidiata dalle autoblindo dell'esercito e da pattuglie mobili dei corpi di polizia. Gli abitanti erano stati invitati a non uscire di casa. Comunque quasi tutti erano già sfollati nelle seconde case in località di villeggiatura, perché non si sa mai.

Dal cielo, per ora, solo il rombo degli elicotteri. In lontananza, dalla periferia della città, si udivano provenire paurosi boati e colonne di fumo nero si levavano all'orizzonte. Stava accadendo qualcosa laggiù. Difficile sapere cosa, perché le telecomunicazioni erano state temporaneamente oscurate e Internet funzionava poco e male, evidentemente per intervento della polizia postale e dei servizi. Ma eravamo riusciti ad intercettare la linea Intranet del ministero, e dalla nostra base potevamo seguire la seduta del parlamento; ammesso che la si potesse ancora chiamare così.

I passaggi principali del discorso di Letta erano commentati da tonanti applausi preregistrati. Licenziamento di metà dei dipendenti pubblici (applausi). Chiusura di un terzo delle scuole e di un terzo degli ospedali (applausi). Abolizione dello statuto dei lavoratori (applausi). Nuova legge molto più restrittiva sullo sciopero, sui sindacati, sulla stampa (applausi), innalzamento a 80 anni dell'età pensionabile (applausi), e ancora tagli, tagli, tagli... Aumento dei finanziamenti alle scuole private. Applausi. Aumento delle spese militari. Applausi.

Arrivato al passaggio sulla chiusura dei Conservatori, Letta si interruppe. C'era un sostantivo tedesco, Sphärenmusik. Cosa diavolo voleva dire? Certo, il testo del discorso era arrivato solo un'ora prima da Francoforte, e la segreteria aveva dovuto farlo tradurre in fretta e furia. "Ma caspita", pensò il Presidente del consiglio, "questo significa lavorare col culo. Anche lì bisognerà licenziare"...

Letta non riuscì a completare il pensiero, interrotto da un fatto improvviso e incomprensibile. Gli altoparlanti della Camera, al posto degli applausi finti, avevano iniziato a diffondere il Capriccio n. 24 in la minore di Niccolò Paganini.

Che stava succedendo? Mentre Letta e gli altri componenti il governo si guardavano intorno, disorientati, la musica fu sovrastata da un sibilo acutissimo, che si faceva sempre più forte.

Dopo il boato assordante, con le orecchie che fischiavano, sentivamo ancora quella musica.
Dove fino a un istante prima si trovava Enrico Letta, capo del governo di larghe intese, si apriva una spaventosa voragine. Dall'enorme cratere si levavano nubi di fumo nero.